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Personal Branding Blueprint

Build an authentic personal brand through audience strategy, clear positioning, visual identity, everyday consistency and purposeful social-media practice.

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COURSE OVERVIEW

A dedicated learning site for Personal Branding Blueprint.

Build an authentic personal brand through audience strategy, clear positioning, visual identity, everyday consistency and purposeful social-media practice.

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Personal Branding Blueprint — Foundation Access

Full course access with active Visual Arts Education membership

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COURSE CURRICULUM PREVIEW

Units, topics and sub-topics

This public outline shows what the course covers. Lesson materials, handouts, videos, files, links and detailed content are available only from the enrolled learner dashboard after selecting a plan.

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CURRICULUM UNIT

Unit 1 — The Personal Branding Video Blueprint

2 topics

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TOPIC · Course orientationWelcome and learning journey

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TOPIC · Ten-part personal branding video seriesTopic 1 — The Low Down: Why Personal Branding Matters

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TOPIC · Ten-part personal branding video seriesTopic 2 — The Top 5 Benefits to Building Your Personal Branding Strategy

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TOPIC · Ten-part personal branding video seriesTopic 3 — The 3 Most Common Mistakes Made When Building a Personal Branding Strategy

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TOPIC · Ten-part personal branding video seriesTopic 4 — The Top 6 Things to Consider When Choosing the Target Audience for Your Personal Branding

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TOPIC · Ten-part personal branding video seriesTopic 5 — The 3 Most Important Things to Define in Your Personal Branding

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TOPIC · Ten-part personal branding video seriesTopic 6 — The 3 Things You Need to Check to Make Sure Your Personal Branding Is Reaching Your Target Audience

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TOPIC · Ten-part personal branding video seriesTopic 7 — Four Easy Ways to Carry Your Brand into Your Everyday Life and Build Your Authenticity

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TOPIC · Ten-part personal branding video seriesTopic 8 — Top 3 Simple Things to Incorporate into Your Personal Branding

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TOPIC · Ten-part personal branding video seriesTopic 9 — Signs That Your Personal Branding Is Not Working for You and How to Test It

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TOPIC · Ten-part personal branding video seriesTopic 10 — The 5 Secrets to Using Social Media for Your Brand

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CURRICULUM UNIT

Unit 2 — Brand Resource and Visual Learning Studio

1 topics

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TOPIC · Understanding the complete course bundleVideo guide, visual index and workbook prompts

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Unit 3 — Seven-Day Written Brand Foundations

1 topics

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TOPIC · Identity, purpose and brand growthDay 1 — Welcome: What Is Personal Branding?

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TOPIC · Identity, purpose and brand growthDay 2 — Why Personal Branding Matters

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TOPIC · Identity, purpose and brand growthDay 3 — Personal Branding for Entrepreneurs

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TOPIC · Identity, purpose and brand growthDay 4 — The Elements That Make Up Your Brand

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TOPIC · Identity, purpose and brand growthDay 5 — How to Define Your Brand

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TOPIC · Identity, purpose and brand growthDay 6 — Put Your Brand into Practice

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TOPIC · Identity, purpose and brand growthDay 7 — Keep Growing Your Brand

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Unit 4 — Five-Minute Personal Branding Guide

1 topics

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TOPIC · The essential personal-brand frameworkAudience, content, platforms, engagement and growth

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Unit 5 — Promotional Tools and Brand Campaigns

1 topics

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TOPIC · Multi-format campaign designBanner proportions, calls to action and ethical promotion

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Unit 6 — Brand Messaging Across Platforms

1 topics

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TOPIC · Adapting one promise for different audiencesEmail, Facebook, forums and short-form copy

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Unit 7 — Ethical Influence and Relationships

1 topics

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TOPIC · Visibility through genuine contributionResearch, alignment, comments and professional relationships

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Unit 8 — Keyword Discovery and Search Intent

1 topics

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TOPIC · Turning search language into useful contentBroad terms, narrow terms, intent and content mapping

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CURRICULUM UNIT

Unit 9 — Twenty Tips Presentation Academy

1 topics

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TOPIC · Identity, position, visibility and communityA five-phase personal-brand action system

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Unit 10 — Conversion Campaign Studio

1 topics

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TOPIC · From brand promise to ethical enrolmentOffers, calls to action, visual hierarchy and conversion

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CURRICULUM UNIT

Capstone Unit — Personal Branding Portfolio

1 topics

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TOPIC · Evidence, reflection and submissionComplete personal-brand portfolio for administrator review

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